Tuesday, 28 March 2017
Discuss the ways in which media products are produced and distributed to audiences, within a media area, that you have studied.
Discuss the ways in which media products are produced and
distributed to audiences, within a media area, that you have studied.
Media products are produced and distributed to its audience
in a variety of ways. Most of the time they are distributed digitally which
promotes advertisement. This is because the human race of today spends
typically hours of their day on an electronic device, and tend to believe whatever they see on the internet. This can be a blessing for film producers. Time are evolving and the
way media products are distributed is a lot more-wide scale than years ago where internet wasn't available for all and the only way to know about a movie was hearing it amongst the community or taking a trip to the local cinema office.
The film that has recently been released in the cinemas,
‘Beauty and the Beast’ (2017) written by Stephen Chbosky and Evan
Spiliotopoulus is a good example of the distribution process. This was a co-
production between two big film companies called, Walt Disney Pictures and
Mandeville films.
Walt Disney spent around one hundred and forty million
dollars to market this film worldwide. This may seem like a big total, but
their total profit is targeted to be much bigger. Walt Disney were smart the way the way they
distributed. They decided to leak a small teaser clip of the film to be shown. The
word spread rather quickly on social media, the film teaser clip gained roughly
ninety-two million views in just twenty-four hours. This was a great achievement
which left thousands of people discussing how excited
they are to watch the full film. Walt Disney has a reputation to market their
movies with teasers all around for all, such as, Star Wars and Captain America.
Although, Beauty and the Beast (2017) gained the most views in the teaser
clips. This may be due to the twist, that there was an original 'Beauty and the Beast' in 1946. Since then there has been more modern day versions presented, including cartoons. This shows that when Walt Disney made a modern day 2017 version, it was very sure there would be a positive outcome because it had already held great achievements for its story line over the past several decades.
‘Beauty and the Beast’’ (2017) is a family based, musical
fantasy genre. The sales in the box office hit a great success after it made an
unexpected one hundred and seventy million US dollars in just its three-day
opening weekend. The movie was so popular that it was reported to have sold out
in one thousand show times in many big cities.
‘Beauty and the Beast’ (2017) was distributed on a magazine
called the ‘Entertainment weekly’ this magazine promotes any exciting things
the public might want to watch. Walt
Disney had paid for their poster of the film to be on the front cover of the
magazine. This method will not only attract the typical weekly readers of this
magazine but because the poster is on the front cover, whoever passes by shops
will have their eye draw attention to it. This was a smart idea to use. The
majority of this magazine readers will be an audience from twenty-five and
above. However, the use of ‘Beauty and the beast’ (2017) on the front cover will
attract the younger generation also. Moreover, Walt Disney decided to use a
very famous icon to the generation of today. This icon is called ‘Emma Watson’.
‘Emma Watson’ starred in one of the best films of all time ‘Harry potter’. Here
she was one of the main characters and gained great recognition and popularity over
the years. This was another factor how the film was distributed. Using great
actors like herself gathers attractions of audiences from all perspectives.
In addition, social media had a big influence on ‘Beauty and
the Beast’ (2017). The leading role of ‘Belle’, was acted by ‘Emma Watson’
which was mentioned previously. ‘Emma Watson’ used her social media accounts to
advertise the release day of this film, with a picture of her waltzing about in
her character’s dress. She captioned the image telling her fans that the day of
the release was today and she wished them enjoyment to watch it. Overall, her Instagram
page has a large twenty-seven point four million followers, therefore, realistically
this means around twenty million people from her audience most likely became a ‘Beauty
and the beast’ (2017) audience also.
‘Beauty and the beast’ (2017) was mostly distributed using
visual components. However, there are other ways things can get distributed.
This includes the sound through radio. Many things can get mentioned in radio
hours. This is typically new music which is released. Although, there has been
cases where films have been mentioned on the more informal radio channels and
general other advertisements, lastly any breaking news in usually the primary
media that reaches the radio stations first.
Sunday, 26 March 2017
Working in Media
Working in Media
Within media, there are all sorts of sections which makes
media what it is today. There are television, films, newspapers, radio station,
news (journalism) and magazines. Media is something that is known as a mass
communication where interesting information which is useful to the public will
be presented somehow which can then inform the public using different methods
making them aware of the information.
In each section there are different types of jobs which make
up their category, without them the communication between media and the public
would be non existent.
For example; in the making of films there are a lot of people
and jobs required to make the film ready to present. Firstly, within the film
crew there will need to be a director, producer, a designer of the set.
photographer, costumer designers. Also, make up artist, prop organisers, editors
and composers.
Newspapers and magazines also contain articles which are
used for media and communicating with the newspaper readers about the
happenings of the world. For a newspaper to be ready for publishment there are
many jobs involved for this to happen. The newspaper journalists will have to
work the hardest. Their stories are usually from the general public themselves
when they hear about a suitable media source. Their writing will then be proof
read over by an editor.
Radio stations are used across the world, the set of them
are usually extremely busy as often they are live and there will be no room for
error. Firstly, Podcast producers, radio broadcast assistant, journalist, radio
commercials producer, news editor, presenter, news producer and reporters.
Television, there will be actors required to make up the
programs for the channels. choreographer, with their assistants, audio editors,
schedulers, broadcaster, camera operators and assistant. Directors, costumer
designer, executive producer, lighting technician, hair and makeup artist. In
addition to these, location managers, production buyer, script writer and
supervisor. There are also many smaller jobs, but these are the larger to
medium roles.
Working in media has always been a large appeal to
society. The glamourous looks that area spread
across media intrigues people to work in this spectrum. Over all media there are stories, movies and many other things including celebrities and important
people. People who wish to work in this industry will think that maybe one day
they can work with these celebrities. It is an exciting career as they have the
chance to start at the bottom like most do and work their way to the top if
they are extremely motivated. This lures people in. This popular career choice
is on which has a large variety of jobs, some low paying and some extremely
high. However, what people like about media is that even if they start off
their career lower down the industries hierarchy they have a big chance to
climb. Its an industry full of hope and excitement. Media is popular towards
people who have a creative mindset, where they can use their imagination to
create ideas. An example of this is Calvin Stowell. Calvin Stowell worked in
digital direction at the company DoSomething.org which is a non profit
organization which helps and talks to teens about social change. He made posts
which produced over 1.5 million views. He has become extremely well known and
popular. That is as many views as some celebrities achieve. This shows he did
something he believed in with his creative mind which led to his popular name
being a success.
To get the chance to work in media is very difficult, it is
an extremely fast growing industry but companies are only taking the best of
the best. This leaves graduates doing unuseful job hunting. The recommended
thing to do is gain your degree qualification in communications media etc. then
get as much work experience as you can to make companies believe you are
willing with a broad knowledge of what is expected of you. The work experience
will help gain skills that are required. Even if the work experience is unpaid
it it worth it in the long ter.
Examples of this include, if you are wishing to be a makeup
artist for a famous film coming out the skills you will need is to have good
communication skills, where you can follow instructions clearly and to your
best standard possible. Creativity with their imagination and to be able to
work under pressure well. Employers will look for people that had good work
experience in school productions, charity events and theatrical performance.
The main needed thing though would be there grade and level qualification from
a proper makeup school so they have been taught exactly the correct way for
makeup application. Their personality traits should be relaxing but talkative.
The relaxing personality is good so that is doesn’t stress out any actors etc.,
and they can also keep steady hands during makeup application. However, it is
always good to remain in small talk as they do so. This shows politeness and
curtesy. If an actor etc. is nervous is can also take their mind of their
worry.
Furthermore, another job role in the media industry is the
editor for videos. They need to have good practical but technical skills. This
is because, a lot of their time will be spent on computers and devices. Their
attention to detail needs to be impeccable so they don’t make mistakes with
their visual awareness. But to even be acknowledged within this career, there
will always be some qualification requirements. For example, it is always good
to start up a portfolio. Using things, you have made for work experience. It is
a good idea to make edits and videos for charitable organizations. If you have
degrees you’re in more the chance to be accepted quicker but there are also
other routes to take by taking leveled courses in colleges which are recognized
by editing companies for larger firms. To work in this job, you will need to be
calm enough to be relaxed so that you don’t miss out any specific details. But
also they need to have a determined personality to work well under pressure and
to meet the tight deadlines that they will be set.
The film company that I have studied is called Warp Films. They
are a company who produce niche films and documentaries. Which is always a good
starter for new job roles as the independent films are more specific and small.
However, this company is famous across the world and a lot of people will be
competing to be accepted by them for their career.
Before sending in curricular vitae it is always wise to make
sure it has everything that they would be looking for before so. You should
complete a lot of work experience to show that you are a willing worker who
wanted to broaden their knowledge in your chosen spectrum of the industry.
After your curricular vitae is to the best of your capability, you should send
it in and every now and again chase up the company by sending them emails.
These are a formal way of communication. They advertise their job opportunities
on their website. In the past Warp films has provided a chance for internship
within their company. A girl called Alysha Minns completed her internship with
Warp films in the production assistant industry.
Lastly, Chris Cunningham, is someone who has worked in the
organization of Warp Films. He is a British video artist of age 45. He became a
great producer and editor over the years. However, like all, he started his
career path with a lower key job of a makeup artist and climbed his way up to
succeed. His occupations include, a film maker, photographer, video artist and
producer. In 2005, this was when Rubber Jonny a short book was produced with
Chris as the director. They were using warp films music. He started his proper
work in the early 90’s and it took until 2005 until he achieved a great
achievement as being part of Warp Films. With all of his previous experience
this became attractive to the company, to make them willing to use him as the
producer.
Bibliography:
Friday, 24 March 2017
How is meaning constructed in the pub scene from 'The Walking Dead?'
Clip from 00.00- 2.18 minutes
click here
click here
How is meaning
constructed in the pub scene from 'The Walking Dead?'
Devices have been used to portray meaning to the audience
from ''The Walking Dead'' using filming techniques. This scene has a mise en scene
of a few men siting in an old looking pub. With the frames showing the setting
of a few chairs and bar which all looked many years old and out of use, possible it may have not been used in several years.
As the clip commenced, we can see the tension that is
presented before the audience will even understand what the short three-minute
clip is going to be about. The use of suspense and tension was visualized by the use of
cross cutting. This certain technique was done by skilled camera work
professionals between a two of the actors. Cross cutting was showing the tension between two of the actors, this is done to give the audience a chance to view the expressions between themselves, the cross cutting technique is popular when used for n argumentative based manner.
Symbolically, the location and the lighting of this scene
all create a symbolic sense of danger. Locations of pubs will always contain
alcohol. Alcohol is an adult drink which in this case and many others can cause a temperament issue that may get out of hand, due to people being less careful and
thinking less wisely. Less wise actions can be a hazard to others around. In addition
to this, the lighting is very dull, dark and eerie and has been used for a source of technical coding.The lighting seems to be of
natural source at a possible evening time. The producer would have made sure that the actors were filmed at this time of day in the location provided. This method of natural lighting is ver cost effective. These factors contribute to the
meaning of this short scene before any action occurs. Both of these symbolize
something dark with possible danger, which creates a suspense and hint with
what might be to follow.
Communication between the group of men in this scene varies.
There is a lot of spoken communication between the men in quite an arrogant
manner, the arrogance between them is justified by the simple use of an over
the shoulder shot between two men. An over the shoulder shot was used, which portrayed an equality between the
audience and the situation the men were in and created a sense of realism as
if the audience is in the scene with the actors. This is a type of non verbal communication
due to the way the camera is glancing at the actor in front of the camera lenses,
this makes it seem like they are looking towards us, their facial expressions
are strongly composed with the use of the actor scrunching his face together
which show anger lines with a sterner look than normal. Furthermore, non verbal
communication is shown through the use of close up facial expressions by the
use of camera shots using an extreme close up method. This focuses on every
fine line and detail the actors are showing. As the guns are placed down in
this scene, we can see that the older men with grey hair is filled with anxiety
as it looks as if he took a gulp from worry, the concern in his eyes is
drastic, the camera makes sure the audience see this glare of worry, by making the expression the main focus and emphasising the outlook.
Throughout the clip there are diegetic sounds, as the men are
bickering amongst themselves, although, after the tension strikes and anger
rises, the sound of a loud gun shot is shot from one actor and attacks several
others with a shot. Allegedly, we know gun shot are usually related to death and
danger but this non diagetic use of sound, was defiantly done off the set. These
sounds are done off the set because the sounds get enhanced to produce an
effect of an enhanced dramatic 'bang'., A gun shot wouldn’t be able to be fired in such a place like that film set because of the hazards that are likely. A gun shot is a narrative code that one of the men in the pub were the antagonist over the other characters, the gun shots infer that death will be the ending cause of this scene.
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